Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from AuraLuxe.

PERSONAL INFORMATION WE COLLECT

When you visit our website, we automatically collect certain information about your device, such as your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the site, we collect information about the specific web pages or products you view, the websites or search terms that referred you to our site, and how you interact with our site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies: Data files placed on your device or computer that often include an anonymous unique identifier. You can learn more about cookies and how to disable them by visiting All About Cookies.
  • Log Files: These track actions occurring on our site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels: These are electronic files used to record information about how you browse the site.

Additionally, when you make a purchase or attempt to make a purchase through the site, we collect information from you, including your name, billing address, shipping address, payment information (such as credit card numbers for Mastercard, Visa, and American Express), email address, and phone number. We refer to this information as “Order Information.”

When we refer to "Personal Information" in this Privacy Policy, we are talking about both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information we collect to fulfill any orders placed through the site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • Provide you with information or advertising related to our products, based on your preferences.

We use the Device Information to help us screen for potential risk and fraud (especially your IP address) and to improve and optimize our site. This includes generating analytics about how our customers browse and interact with the site and assessing the success of our marketing and advertising campaigns.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use it as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.

We also use Google Analytics to better understand how our customers use the site. You can learn more about how Google uses your Personal Information here: Google Privacy Policy. To opt-out of Google Analytics, you can visit: Google Analytics Opt-Out.

Additionally, we may share your Personal Information to comply with applicable laws and regulations, respond to lawful requests like subpoenas or search warrants, or otherwise protect our rights.

BEHAVIORAL ADVERTISING

We use your Personal Information to provide targeted advertisements or marketing communications that we believe may interest you. To learn more about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at NAI.

You can opt-out of targeted advertising by visiting the following platforms:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at DAA Opt-Out.

DO NOT TRACK

Please note that we do not alter our site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access the personal information we hold about you, and to ask that your personal information be corrected, updated, or deleted. To exercise this right, please contact us using the details below.

Additionally, if you are a European resident, we process your information to fulfill contracts we might have with you (such as an order placed through the site) or otherwise to pursue our legitimate business interests. Please note that your information may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the site, we will retain your Order Information for our records unless and until you ask us to delete it.

CHANGES

We may update this privacy policy from time to time to reflect changes in our practices, or for operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at discoverauraluxe@gmail.com